# Introduction

Once you have your inventory loaded, the next step is to advertise them to get leads. The Marketing Module covers the main actions you can do to increase the number of qualified leads and let them to book available appointments to view the properties.

• Create and publish listings in the portals, powered by Keaze, Keaze Marketplace and Homes for Londoners. All the changes you do to your live listings and properties will be automatically updated where they were published. In order to check the eligibility of leads when they register their interest, you can add eligibility rules to listings.

• Create open days to make them available to home seekers accessing to Portals powered by Keaze. Once home seekers register their interest, they can book one of the available open day slots. You can also create In-person or virtual appointments.

• Request a campaign to be run by Keaze and increase the number of the qualified leads for your properties. Keaze provide different campaign options, when you can personalized some parameters like the total of qualified leads you expect.

Some of these features are only available for Premium accounts, but even if you have a Basic account, you can benefit from publishing in Keaze Marketplace and Homes for Londoners and managing effectively all your listings.